Ashley here with another tip to increase your social media presence! Today we are going to talk about photos. Featuring my dirty cat mug.
One super easy way to make your Facebook or Instagram account look immediately more professional is just to post photos that look professional. Now, you don’t have to have a camera that cost a couple grand for this (although I do recommend hiring a photographer for branding and headshots if you can afford it!). The new iPhones and Galaxies have amazing camera quality. That’s all you need.
1. Make sure you wipe off your camera lens. EVERY. TIME. I know, this is such an obvious tip, but you would not believe how many blurry, foggy photos I see posted on professional business pages. Wiping off your camera lens will increase that picture quality immediately. Take, for instance, this crappy photo of my coffee mug (and cluttered kitchen). The first has shit smeared on the screen, the second doesn’t. WHAT A DIFFERENCE!
2. Exposure. You can easily adjust your exposure while you’re taking a photo, but if you don’t know how to do that, typically your phone will have built in software where you can adjust the brightness afterwards. Also, apps like Instagram and VSCO are both really helpful to adjust the exposure, contrast, sharpening, and white balance before posting to social media. A BRIGHT & SHARP photo are going to get much more attention and look so much more professional than a dark, blurry one. I mean, it sounds obvious, but I see it all the time.
Speaking of exposure, if there’s a window around, put your subject in front of the window! (Light ON them, not behind them).
3. Composition. Just pay attention to what you’re shooting. Trash can in the back of a photo? Take two steps to go move it somewhere else. It’s those little details that can turn a photo from a crappy snapshot, to something that looks like you put time and meaning behind it.
4. Portrait Mode. If you have an iPhone 8+ or newer, there’s this nifty little feature called portrait mode. It basically blurs the background of your photo and to the untrained eye, it looks like you took it on a DSLR. Try that out. It’s pretty great.
5. Stock photos. Ya know, some of us just don’t have an eye for it. If that’s you and you don’t feel like any of these tips are really going to help with your photo quality, head on over to a stock photo website and use what they have. I promise I won’t judge you.